Key Market Indicators
Dutch advertising revenue is projected to hit €8 billion by 2028, up from €7.6 billion in 2023, marking a steady annual growth rate of 0.8%. Since 2013, the Dutch advertising market has seen a modest year-on-year increase of 0.2%. In 2023, the Netherlands ranked seventh in advertising revenue, with Poland surpassing it at €7.6 billion. Germany, Spain, and France occupied the second, third, and fourth spots, respectively, in the same ranking.