Key Market Indicators
Bulgarian advertising revenue is projected to decline to €491 million by 2028, down from €527 million in 2023. This marks a year-on-year compound annual growth rate (CAGR) decrease of 1.1%. Since 2013, the Bulgarian market has experienced a steady decline, averaging a 3% drop annually. In 2023, the country ranked 27th in advertising revenue, with Latvia surpassing it at €527 million. Germany, Spain, and France occupied the second, third, and fourth positions, respectively, in the advertising revenue rankings for 2023.
