Key Market Indicators
Estonian advertising revenue is projected to hit approximately €562 million by 2028, up from around €485 million in 2023. This marks an average annual growth rate of 2.3%. Over the past decade, the Estonian market has shown a consistent upward trend, increasing by an average of 4.3% per year since 2013. In the global rankings for 2023, Estonia secured the 29th spot. Serbia, however, has surpassed Estonia with a revenue of €485 million. The top positions in the ranking are held by Germany, Spain, and France, respectively, occupying the 2nd, 3rd, and 4th spots.
