Key Market Indicators
Bosnian advertising revenue is projected to experience a modest increase, reaching approximately €167 million by 2028. This marks a rise from around €161 million in 2023, reflecting a compound annual growth rate (CAGR) of 0.5%. Since 2017, the Bosnian market has witnessed an annual growth rate of 2.7%. In the global rankings for 2023, Bosnia and Herzegovina secured the 31st position, with Luxembourg slightly ahead at the same €161 million mark. Germany, Spain, and France took the second, third, and fourth spots respectively in the same ranking.
