Key Market Indicators
Latvian advertising revenue is projected to reach approximately €717 million by 2028, rising from around €657 million in 2023. This marks an average annual growth rate of 1.4%. Since 2013, the Latvian market has consistently expanded, boasting an average yearly growth rate of 6.5%. Despite this progress, Latvia ranked 26th in advertising revenue in 2023, with Slovenia narrowly surpassing it at the same revenue mark of €657 million. In the broader European context, Germany, Spain, and France held the second, third, and fourth positions respectively in advertising revenue rankings for 2023.
