Key Market Indicators
Macedonian advertising revenue is projected to hit approximately €87 million by 2028, rising from around €77 million in 2023. This marks an annual growth rate of 2%, based on a compound annual growth rate (CAGR) calculation. Since 2016, the Macedonian market has experienced an average yearly increase of 2.8%. In the 2023 rankings, Macedonia secured the 33rd position, with Iceland slightly ahead, also at €77 million. The leading countries in this ranking were Germany, Spain, and France, taking the second, third, and fourth spots respectively.
