Key Market Indicators
The Slovene advertising revenue is projected to climb to approximately €735 million by 2028, up from around €677 million in 2023. This marks an average annual growth rate of 1.1%. Since 2013, Slovenia’s advertising market has experienced a steady annual increase of 6.1%. In 2023, Slovenia ranked 25th globally in advertising revenue. Lithuania surpassed Slovenia with a revenue of €677 million. In the same ranking, Germany, Spain, and France secured the 2nd, 3rd, and 4th positions, respectively.
