Key Market Indicators
Czech advertising revenue is projected to decline significantly, dropping to €1.4 billion by 2028 from its current level of €2.7 billion in 2023. This marks an average annual decrease of 9.7%. The Czech market has been on a downward trajectory since 2014, with an average annual decrease of 7.6%. In 2023, the country ranked 12th in advertising revenue, trailing behind Switzerland, which also reported €2.7 billion in revenue. Leading the rankings, Germany secured the second spot, followed by Spain and France in third and fourth positions, respectively.
