Key Market Indicators
Serbian advertising revenue is projected to climb to approximately €535 million by 2028, marking a slight increase from around €515 million in 2023. This growth represents a modest compound annual growth rate (CAGR) of 0.5%. Since 2019, the Serbian market has seen a notable year-on-year increase of 4.5%. In the current year, Serbia ranks 28th globally in advertising revenue. Bulgaria narrowly surpasses Serbia with a similar revenue figure of €515 million. Leading the rankings, Germany, Spain, and France hold the second, third, and fourth positions, respectively.
