Key Market Indicators
German beer sales are projected to hit €11 billion by 2028, up from €10.5 billion in 2023, according to recent industry forecasts. This growth represents an average annual increase of 0.9%. Despite this upward trend, the German beer market has seen a slight decline of 0.2% annually since 2013. In the European beer sales ranking, the United Kingdom, Spain, and Belgium hold the second, third, and fourth positions, respectively. Meanwhile, German beer production is anticipated to reach nearly 8 million metric tons by 2028, down from about 8.3 million metric tons in 2023. This reflects an average annual decrease of 0.6%. Historical data indicates that German beer supply has been on a downward trajectory, declining by 0.9% annually since 1966. In 2023, Germany ranked fifth in global beer production, with Mexico surpassing it at 8.3 million metric tons. The United States, Brazil, and Mexico secured the second, third, and fourth spots in this category, respectively.