Key Market Indicators
Serbian Sporting Goods Sales are projected to reach €17 million by 2028, up from €12 million in 2023. This marks an average annual growth rate of 5% over the period. Since 2019, the Serbian market has seen an impressive year-on-year growth rate of 14%, reflecting a robust increase in consumer demand for sporting goods. In 2023, Serbia ranked 20th in the European market. Croatia surpassed Serbia in the same year with sales also hitting the €12 million mark. Austria, Germany, and France held the second, third, and fourth positions, respectively, in the European sporting goods market ranking.
