Key Market Indicators
Swiss cereal product sales are projected to decline slightly, reaching approximately €3.9 billion by 2028 from around €4 billion in 2023. This represents a year-on-year decrease of 0.4% in compound annual growth rate (CAGR). Since 2014, the Swiss market has experienced a marginal decline of 0.1% annually. In 2023, Switzerland ranked ninth in cereal product sales, with the Netherlands surpassing it by achieving the same amount, €4 billion. Germany, Italy, and the United Kingdom occupied the second, third, and fourth positions, respectively. On the production front, Swiss cereal products are expected to grow, reaching roughly €5.3 billion by 2028 from about €4.6 billion in 2023. This marks an average annual growth rate of 2.4%. Since 2014, Swiss cereal production has increased by 3.3% per year. In 2023, Switzerland also ranked ninth in cereal product production, with Belgium overtaking it at €4.6 billion. Germany, Italy, and the United Kingdom held the second, third, and fourth spots in this category as well.
