Key Market Indicators
Austrian cereal products sales are projected to climb to approximately €3.4 billion by 2028, up from roughly €3.2 billion in 2023. This represents an average annual growth rate of 1.2%. Since 2013, the Austrian market has seen a modest yearly increase of 0.5%. In 2023, Austria ranked 10th in cereal products sales, with Switzerland surpassing it at an equivalent €3.2 billion. Germany, Italy, and the United Kingdom held the second, third, and fourth spots, respectively. On the production front, Austrian cereal products are expected to reach around €3.3 billion by 2028, up from nearly €3 billion in 2023. This indicates a compound annual growth rate (CAGR) of 1.4%. Since 2013, Austrian cereal production has grown at an average rate of 1.5% per year. Similar to sales, Austria ranked 10th in production in 2023, with Switzerland leading at close to €3 billion. Germany, Italy, and the United Kingdom also secured the second, third, and fourth positions in production rankings.
