Key Market Indicators
Reykjavik, Iceland — The Icelander Travel Agency Revenue is projected to decline to approximately €204 million by 2028, down from €267 million in 2023. This marks an average annual decrease of about 4%. Since 2019, the Icelandic travel market has experienced a consistent drop, averaging a 7% decline each year. In the current year, Iceland ranks 17th in the travel revenue standings. Romania surpassed Iceland with a revenue of €267 million. Leading the rankings are Spain, Germany, and Italy, holding the second, third, and fourth positions respectively.