Key Market Indicators
The Swedish travel agency market is projected to experience a slight decline in revenue over the next five years. According to recent forecasts, revenue is expected to drop to approximately €1.73 billion by 2028, down from €1.78 billion in 2023. This represents a year-on-year compound annual growth rate (CAGR) decrease of 0.5%. Historically, the Swedish market has shown modest growth, increasing by 0.5% annually since 2013. Despite this growth, Sweden ranked 11th globally in 2023. Greece slightly outpaced Sweden with a revenue of €1.78 billion. Leading the rankings were Spain, Germany, and Italy, occupying the second, third, and fourth positions, respectively.