Key Market Indicators
The revenue for Italian travel agencies is projected to hit €6.3 billion by 2028, up from €5 billion in 2023. This represents an average annual growth rate of 3.5%. Since 2013, the Italian market has been on an upward trajectory, increasing at an average rate of 3.6% year over year. In 2023, Italy ranked fourth in the European travel agency market, with Germany surpassing it at €5 billion. Spain, Germany, and Italy secured the second, third, and fourth positions, respectively, in this ranking.