Key Market Indicators
The revenue of Greek travel agencies is projected to hit approximately €2 billion by 2028, up from €1.8 billion in 2023. This marks an average annual growth rate of 1.4%. Since 2013, the Greek travel market has seen a steady annual increase of 0.9%. As of 2023, Greece holds the 10th position in the European travel agency revenue rankings. In the same year, France surpassed Greece with revenues also reaching about €1.8 billion. Leading the rankings are Spain, Germany, and Italy, occupying the second, third, and fourth positions, respectively.
