Key Market Indicators
Hungary’s travel agency revenue is projected to reach €143 million by 2028, up from €138 million in 2023. This marks an average annual growth rate of 0.4%. Over the past decade, the Hungarian market has experienced a steady increase, with an average yearly growth rate of 1.1% since 2013. In the 2023 rankings, Hungary placed 23rd, with Serbia surpassing it at €138 million. Spain, Germany, and Italy held the second, third, and fourth positions, respectively.