Key Market Indicators
Serbia's travel agency sector is poised for a significant revenue increase, projected to hit €159 million by 2028. This marks a steady rise from €146 million in 2023, reflecting an average annual growth rate of 1.2%. Since 2019, the Serbian travel market has witnessed a remarkable surge, growing by 50.7% year on year. In 2023, Serbia ranked 22nd globally in travel agency revenue, narrowly trailing Lithuania, which also reported earnings of €146 million. Leading the pack in this ranking are Spain, Germany, and Italy, securing the second, third, and fourth positions, respectively. This highlights the robust performance and competitive nature of the European travel industry.