Based on the provided data, the consumption of fresh lettuce and leafy salads by UK households is forecasted to decrease gradually from 2024 to 2028. In 2024, the consumption stands at 28.08 grams per capita per week, dropping to 25.82 grams per capita per week by 2028. This represents a steady year-on-year decline of approximately 2.1% in 2024-2025, 2.1% in 2025-2026, 2.1% in 2026-2027, and 2.1% in 2027-2028.
The Compound Annual Growth Rate (CAGR) over the five-year forecast period is projected to be around -2.15%, indicating a consistent downward trend in consumption.
Future trends to watch for include shifts in consumer preferences toward alternative salad ingredients, potential impacts of economic factors on purchasing power, and the influence of health and wellness trends. Monitoring these variables could provide insights into potential deviations from the forecasted decline in fresh lettuce and leafy salads consumption.
