From 2013 to 2023, the production in the market research and public opinion polling sector in Finland exhibited variability. It stood at 87.4 million euros in 2023. Notable fluctuations included declines in 2016 (-11.58%) and 2020 (-11.15%) and a significant increase in 2018 (11.14%). The sector showed mild recovery with modest growth of 1.86% in 2023. The compound annual growth rate (CAGR) over the last five years was -1.82%, indicating a slight overall decline.
Looking ahead, the forecast for 2024 to 2028 suggests minimal annual declines with a forecasted 5-year CAGR of -0.16% and an overall 5-year forecast growth rate of -0.8%. Although the sector is expected to face challenges, the declines are anticipated to be less severe compared to previous periods.
Future trends to watch for:
- Technological advancements and their impact on research methodologies.
- Changes in client demands and how they could influence service offerings.
- Global economic conditions and their potential effects on sector investments.
