The Austrian underwear market has experienced several fluctuations over the past decade. In 2023, the market size stood at 1.4354 billion Euros. Notably, the market faced a significant dip in 2020 but displayed resilience with notable year-on-year growth rates from 2021 to 2023. The most recent years saw a 4.41% growth in 2023 and a notable 12.31% rise in 2022. The compound annual growth rate (CAGR) over the last five years (2018-2023) is 1.36%, indicating moderate but consistent growth.

Future projections suggest a steady growth trend, with the market expected to reach 1.5441 billion Euros by 2028, which represents a forecasted 5-year CAGR of 1.16%.

Future trends to watch for:

The impact of sustainability and eco-friendly products on market preferences.
The potential growth in e-commerce and online sales channels post-pandemic.
Technological advancements in fabric and design that could drive consumer demand.