The forecast for individuals in Marche, Italy, who have either not ordered goods or services online for private use or have done so more than a year ago, shows a declining trend from 32.7% in 2024 to 28.17% in 2028. This reflects a steady year-on-year decrease, indicating an increasing adoption of online shopping among the population.
Over the past years, from the actual data available leading up to 2023, there has been a noticeable shift in consumer behavior toward more frequent use of online shopping platforms. The anticipated compound annual growth rate (CAGR) over the five-year forecast period illustrates a gradual reduction in the percentage of non-online shoppers.
Future trends to watch include the impact of technology advancements and ecommerce platforms enhancing user experiences, which can further drive online shopping among traditionally reluctant consumers. Additionally, demographic changes and increased internet accessibility may further influence these trends.
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