In 2023, 36.0% of individuals in Umbria had either ordered goods or services over the internet for private use more than a year ago or never at all. The forecasted data indicates a continuous decline from 2024 to 2028, with the percentage dropping from 35.16% to 31.94%. This shows a gradual year-on-year decline, suggesting an increasing tendency toward recent online ordering or new engagement.
Future trends to monitor include evolving digital infrastructure, improvements in local e-commerce platforms, and efforts in digital literacy which could further reduce this percentage, indicating growing trust and reliance on online shopping in the region.
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