The Armenian soap market, excluding solid soap, showed fluctuations over the past decade. In 2023, the market size reached USD 4.0058 million. From 2013 to 2023, the market exhibited a negative compounded annual growth rate (CAGR) of -0.17%. Notable changes include a significant decline between 2013 and 2016, followed by recovery with intermittent growth, particularly in 2017 and 2018. Recent years saw modest increases, stabilizing around 4 million dollars.

Future trends to watch for include:

Consumer preferences shifting toward sustainable and natural ingredients.
Increase in e-commerce channels impacting purchasing behaviors.
Potential market expansion with regional trade agreements and local production initiatives.