The soap (except solid soap) market in Saudi Arabia displayed fluctuating per capita values from 2013 to 2023, reaching $4.03 in 2023. The overall trend shows a decline from 2013, with slight recovery periods, particularly in 2018 and 2021. The market saw a year-on-year decrease of 0.49% from 2022 to 2023. The compound annual growth rate over the last five years was approximately -0.58%, indicating a subtle but consistent shrinkage in market size value per capita.
Future trends to watch for include the potential impact of increased awareness of hygiene and health, ongoing economic diversification, and shifts in consumer preferences toward eco-friendly and sustainable products.
