Forecast: Internet Services Subscribers in Australia

The number of Internet service subscribers in Australia has experienced a steady increase from 32 million units in 2013 to 44.73 million units in 2023. The year-on-year growth demonstrated significant fluctuations, with notable growth peaks in 2015 at 10.17% and 2020 at 7.21%. Conversely, the market saw declines, particularly in 2022 with a -2.9% drop. The overall Compound Annual Growth Rate (CAGR) has slowed down from 7.26% in 2017 to 2.03% in 2023, indicating a maturing market.

Looking ahead to the forecasted period from 2024 to 2028, the projected growth is more modest. The 5-year CAGR is anticipated to be 1.27%, with a total growth rate of 6.5%. Factors contributing to this trend include market saturation and slower adoption rates of new subscribers.

Future Trends to Watch for:

• Impact of emerging technologies such as 5G and gigabit internet on subscriber growth.
• Market penetration of internet services in rural and underserved areas.
• Development of bundled service offerings that may attract new segments of subscribers.