From 2013 to 2023, the White Wine PDO market size value per capita in Greece exhibited fluctuations. The peak was in 2014 at €3.04, followed by a general decline, settling at €2.41 in 2023. The market saw a slight year-on-year increase of 0.42% in 2022 and stagnation at 0.0% from 2022 to 2023. Over the last five years, there was a negative compound annual growth rate (CAGR) of -1.82%, indicating a diminishing trend in per capita value.
Future trends to watch for include consumer preferences shifting towards premium or sustainable wine products, impacting future market dynamics. Furthermore, economic factors and tourism may play crucial roles in influencing white wine consumption patterns.
