European household expenditure on personal care in 2023 shows significant variation between countries, with Iceland leading at €876 per capita and Macedonia at €74 per capita. Year-on-year analysis indicates notable increases in countries like Lithuania (9.18%), Croatia (9.11%), and Estonia (9.03%), while countries like Norway and Hungary saw slight decreases. Over the past five years, Bulgaria recorded the highest CAGR. Factors contributing to these trends include economic conditions, cultural differences, and demographic shifts.
Future trends to watch include increased spending in Eastern European countries as their economies grow, and a possible rise in eco-friendly and organic personal care products across Europe, driven by consumer demand for sustainability.
Top countries in Household Expenditure on Personal Care by Country
| # | 10 Countries | Euros Per Capita | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Iceland | 876 | 2023 | +1.86% | +7.86% | View data |
| 2 | 2 Luxembourg | 790 | 2023 | 0% | +2.16% | View data |
| 3 | 3 Norway | 728 | 2023 | +1.68% | -0.055% | View data |
| 4 | 4 Austria | 669 | 2023 | +1.36% | +2.2% | View data |
| 5 | 5 Ireland | 654 | 2023 | +0.62% | +3.52% | View data |
| 6 | 6 Cyprus | 629 | 2023 | +1.45% | +3.88% | View data |
| 7 | 7 Denmark | 600 | 2023 | +1.69% | +4.56% | View data |
| 8 | 8 Netherlands | 589 | 2023 | +1.55% | +3.75% | View data |
| 9 | 9 United Kingdom | 572 | 2023 | +1.6% | +2.32% | View data |
| 10 | 10 Sweden | 561 | 2023 | +2% | +1.92% | View data |
