The advertising and market research sector in Belgium has experienced various fluctuations in employee numbers over the past decade. From 12.2 thousand units in 2013, the sector saw significant growth in 2016 with an 18.4% year-on-year increase. This was followed by a steady rise until 2018, reaching 15.3 thousand units. However, from 2019, there were slight declines until 2021, stabilizing around 15.2 thousand units in 2023. On average, the compound annual growth rate (CAGR) from 2018 to 2023 was nearly flat, indicating a stabilization in the workforce.
Notably:
- 2016 marked substantial growth with an 18.4% year-on-year increase.
- Minor declines observed post-2018, with a slight recovery in 2022 (2.7% YoY increase).
- The employee count is forecasted to remain steady at 15.2 thousand units through 2028.
Future Trends to Watch For:
- Technological advancements influencing job roles within the sector.
- Potential impacts of economic fluctuations on hiring trends.
- Evolution of digital marketing and data analytics shaping workforce demand.
