In 2023, employment in the advertising and market research sector in Switzerland stood at 13.69 thousand full-time equivalents (FTEs). Moving forward from 2024, the sector is expected to see a gradual decline in employment figures. Year-on-year variation shows a decrease of approximately -1.41% for 2025 compared to 2024, -1.35% from 2025 to 2026, -1.45% from 2026 to 2027, and -1.39% from 2027 to 2028. Over the five-year period from 2024 to 2028, the compound annual growth rate (CAGR) is estimated to be around -1.39%.

Future trends to watch for include:

The impact of automation and AI technologies on job functions within the sector.
The increasing demand for data-driven market research and its effects on employment.
Potential regulatory changes affecting advertising and market research practices.
Economic factors influencing overall market performance in Switzerland.