Between 2013 and 2023, the market size volume per capita for shawls, scarves, mufflers, mantillas, veils, and similar products in Estonia showed a mixed trend, starting at 0.2 in 2013 and reaching 0.28 in 2023. The period from 2013 to 2019 experienced a steady growth, peaking at 0.26, followed by a decline in 2020 due to potential disruptions which could correlate with the global pandemic. A recovery started in 2021, reaching a new high in 2023. The year-on-year growth from 2022 to 2023 was approximately 3.7%, while the five-year compound annual growth rate (CAGR) was around 1.51%.
Future trends to watch for in this market include:
- Potential shifts in consumer preferences towards eco-friendly and sustainable materials.
- Technological innovations integrating smart textiles in traditional products.
- Seasonal and fashion influencer-driven fluctuations in demand.
- Impact of economic uncertainties on consumer spending, which may either constrain or encourage innovation and marketing strategies.
