Over the period from 2013 to 2023, gross investment in the advertising and market research sector in Chile showed significant variability. The investment peaked at 50.74 billion Chilean Pesos in 2018 and experienced notable fluctuations between growth and decline in subsequent years. In 2023, the sector stood at 45.7 billion Chilean Pesos, marking a slight year-on-year increase of 0.53% compared to 2022. The compound annual growth rate (CAGR) for the five years leading up to 2023 was -2.07%, indicating an overall downward trend despite short-term growth spurts.
Future trends to watch for include:
• The investment is forecasted to grow modestly from 2024 to 2028 with an expected CAGR of 0.39%.
• It will be essential to monitor the impact of economic conditions and technological advancements on the sector.
• Adaptations in digital marketing and research methodologies are likely to influence investment patterns.
