The number of employees in Advertising and Market Research in South Korea witnessed fluctuations from 2013 to 2023, standing at 57.7 thousand units in 2023. The employment numbers over the past decade depict a mix of declines and incremental growth, with notable decreases in 2013 and 2017, contrasted by rising figures particularly from 2020 onwards. Over the last two years, there was a consistent growth with 1.23% YoY in 2023 reflecting a stable upward trend. The last 5-year CAGR up to 2023 was 1.49%, indicating a moderate increase.
Future trends to watch:
- Forecast growth indicates a consistent but modest increase, with a 5-year CAGR forecasted at 0.81%.
- The employment in this sector is projected to reach 60.7 thousand units by 2028, showing a gradual upward trajectory.
- Key factors like digital transformation, evolving market dynamics, and technological advancements could influence future employment trends significantly.