Between 2013 and 2023, the per capita market size for polishes and creams for footwear or leather in Italy exhibited fluctuations, starting at $0.83, decreasing to a low of $0.55 in 2020, before recovering slightly to $0.63 in 2023. The last two years saw negligible declines, reflecting a stabilization after the pandemic impact. The compound annual growth rate (CAGR) from 2018 to 2023 indicates an average annual decrease as consumer preferences shifted and budget constraints persisted.

Future trends to watch for:

Increased demand for multifunctional products as sustainability and cost-efficiency grow in importance.
Potential growth in premium markets focusing on high-quality leather care in response to discerning consumers.
Adoption of digital channels for innovative product features driven by convenience and targeted marketing.