The market size value per capita for polishes and creams for footwear or leather in Ecuador experienced a consistent decline from 2013 to 2023, decreasing from $0.34 to $0.19. The most significant drop occurred between 2019 and 2020, with a 21.74% decrease, likely influenced by the global pandemic. In the last two years, from 2021 to 2023, the market value per capita saw a downward trend: declining 4.76% from 2021 to 2022, and an additional 5.00% from 2022 to 2023. The average annual decrease in market size value per capita over the last five years (CAGR) was approximately 4.38%.
Future trends to watch for include potential shifts in consumer preference toward durable, easier-to-maintain footwear, possibly decreasing reliance on polishes and creams. Economic factors and evolving fashion trends could also impact demand, alongside sustainability trends prompting innovation in product composition and lifecycle management.
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