The German rusks and biscuits market is projected to grow steadily, starting from an estimated €3.224 billion in 2024 and reaching about €3.606 billion by 2028. This represents an average CAGR over the period of approximately 2.83%.

Looking back from 2023, the projected figures demonstrate a consistent year-on-year growth rate of roughly 3% annually. The forecast indicates a robust market expansion motivated by increasing consumer demand and product diversification.

Key future trends to watch include:

Increasing preferences for health-oriented ingredients and dietary options in biscuits.
Expansion of online retail distribution channels boosting market reach.
Innovations in packaging sustainability aligning with environmentally-conscious consumer behavior.