The fruit spreads market in Sweden saw notable fluctuations between 2012 and 2022. Initially, the market experienced some stability, with minor declines from 7.03 kg per capita in 2012 to 6.97 kg per capita in 2013. The value dropped slightly to 6.71 kg per capita in 2014 before peaking at 7.22 kg per capita in 2015. However, from 2016 onwards, the market faced a significant downward trend, declining to 5.38 kg per capita and continuing to drop each year, reaching a low of 4.35 kg per capita in 2022.
Between 2021 and 2022, the market saw a year-on-year decrease of 1.81% (from 4.43 kg per capita to 4.35 kg per capita). This reflected a broader trend observed over the last two years. Over the last five years, the compound annual growth rate (CAGR) for the market was approximately -5.73%, highlighting a consistent decline in consumption per capita.
The primary trends contributing to this decline include changing consumer preferences towards healthier food options, competition from alternative spreads, and potential economic factors influencing consumer spending. Moving forward, monitoring shifts in consumer behavior, the impact of health trends, and potential innovations in the fruit spreads market will be essential for understanding future market dynamics.
