In 2023, the turnover in the soft drinks sector in Italy was valued at €5.50 billion. Forecasted data for the period 2024-2028 shows a consistent, albeit modest, upward trend. From 2023 to 2024, the turnover increases to €5.55 billion, reflecting a year-on-year growth of approximately 0.91%. The subsequent years exhibit annual growth rates of 0.90% from 2024 to 2025, 1.07% from 2025 to 2026, 0.88% from 2026 to 2027, and 0.87% from 2027 to 2028.
The Compound Annual Growth Rate (CAGR) from 2023 to 2028 stands at around 0.91%, indicating steady but slow growth in this period.
Future trends to monitor include:
- Shifts in consumer preferences towards healthier beverage options.
- Impact of economic factors on consumer spending power.
- Regulatory changes affecting ingredient use and packaging sustainability.
- Technological advancements in production and distribution efficiencies.
