Analyzing the forecasted nuts market size volume per capita in Kenya from 2024 onwards, we observe a consistent decline. The per capita consumption is expected to drop from 0.4 kg in 2024 to 0.27 kg by 2028. Comparing 2023 to 2024, there was stability, but subsequent years show a downward trend. Between 2025 and 2026, the volume decreases by approximately 8.33%, more starkly declining by about 10% in both 2027 and 2028.
Key observations include:
- The consumption per capita in 2024 is forecasted to be 0.4 kg, suggesting no increase from the volume in 2023.
- Over 2025, a 10% decline from the previous year is anticipated.
- The trend continues, with an approximate 8.33% drop each consecutive year from 2026 onwards.
Future trends to watch for:
- The impact of economic factors such as disposable income and nuts’ pricing on consumer behavior will be critical.
- Changes in lifestyle and dietary preferences in urban versus rural areas might influence consumption patterns.
- Promotional activities and health campaigns emphasizing the nutritional benefits of nuts could potentially reverse the declining trend.
