The turnover of cereal products in Switzerland for 2024 is forecasted to be 4.0 billion Euros. This represents a steady decline when viewed year-on-year, with an expected turnover of 3.98 billion Euros in 2025, 3.96 billion Euros in 2026, 3.94 billion Euros in 2027, and 3.92 billion Euros in 2028. Compared to the turnover in 2023, which stood at 4.02 billion Euros, the industry shows a recurrent downward trend with a decline rate around 0.5% per year.
Future Trends to Watch:
- Market consolidation among major cereal brands.
- Possible influence of alternative breakfast options, such as plant-based and protein-rich foods.
- Impact of health trends and consumer preference for organic and gluten-free products.
- Role of innovation in product offerings, including new flavors and packaging aimed at different consumer segments.
