The dentifrices market in Bulgaria has seen a declining trend from 2013 to 2023 in per capita terms, decreasing from $4.72 in 2013 to $3.61 in 2023. Notably, there was a significant year-on-year decrease from 2019 to 2020 by 6.5%. However, in the subsequent years, the declines were less sharp, with minor fluctuations such as a slight increase in 2021 before continuing to decline through 2023. The five-year CAGR from 2018 to 2023 averaged a decrease of approximately 1.5% per year, reflecting a steady decline in the market size per capita.
Looking forward, industry trends to monitor include potential technological advancements in dental care products, increased health awareness among consumers, and potential economic factors that might influence purchasing habits. These factors could potentially stabilize or even revitalize the market in the future.
