The Swedish market for tracksuits, ski suits, and swimwear showed fluctuations in per capita volume from 2013 to 2023. In 2023, the market stood at 0.091 s per capita, showing stability from 2022 after a slight decline from 2020. Across the last five years, the compound annual growth rate (CAGR) shows a modest upward trend, reflecting resilience amid varying consumer preferences and seasonal influences. Notable is the steady rise during the post-pandemic years leading into the present assessment year.
Looking forward, potential trends include an increased demand for sustainable and multifunctional apparel, as environmentally conscious consumers seek versatile wardrobe staples. Additionally, enhancements in e-commerce could drive further growth. Monitoring these factors will be key in understanding future market dynamics.
