In Piedmont, Italy, the forecast trends for individuals who ordered goods or services online more than a year ago or never engaged in online shopping is declining steadily from 2024 to 2028, with percentages decreasing from 31.82% to 27.82%. This forecast indicates a consistent year-on-year reduction, averaging around 1% annually. The Compound Annual Growth Rate (CAGR) over the last five years is negative, highlighting a gradual shift in behavior towards increased online engagement and diminishing numbers of the less engaged cohort.
Future trends to watch for:
- Increasing digital literacy and access may reduce the percentage of non-engaged individuals.
- Technological innovations and mobile commerce growth could further amplify this trend.
- Improved e-commerce experiences might attract hesitant users, further reducing the forecasted percentage.
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