From 2013 to 2023, the per capita market value for shawls, scarves, and veils in Switzerland shows a declining trend. In 2023, it stood at 4.33 USD per capita, marking a decrease from previous years. The market experienced a significant dip in 2020 at 3.96 USD, with slight recovery attempts in subsequent years. Over the last two years, variations have remained negative, with a particular decrease of around 3% year-on-year from 2022 to 2023. The five-year CAGR (Compound Annual Growth Rate) highlights a decline, averaging a negative growth which reflects market contraction.
Looking forward, key trends to monitor include:
• Consumer preference shifts towards sustainable and ethical fashion products.
• Increasing use of digital platforms for purchasing apparel.
• Evolving fashion trends influenced by global cultural exchanges.
Monitoring these could offer insights into potential market recovery or further decline.
