The production of publishing, audiovisual, and broadcasting activities in Poland has shown a consistent upward trend over the past decade. The industry experienced fluctuations, notably a significant dip in 2020 due to external factors, likely related to the global pandemic. However, strong recovery was seen in 2021, continuing into 2023 where it stands at 40.89 billion Zloty. Over the past five years, the industry has grown at an average of 2% annually.
Future projections indicate moderate growth, averaging an annual increase of approximately 1.55% through 2028, culminating in an 8% total growth over the next five years.
Future trends to watch for include the digital transformation of media consumption, rising demand for streaming services, and increasing investment in local content production, which are expected to drive the growth and diversification of the market. Additionally, technological advancements and regulatory changes may also play pivotal roles in shaping the industry's landscape.
