In South Italy, the forecast indicates a steady decline in the percentage of individuals purchasing travel and holiday accommodations online from 2024 to 2028, starting from 29.24% in 2024 and decreasing to 26.47% in 2028. The trend shows a decreasing year-on-year variation, with the most significant drop predicted between 2024 and 2025. This steady decline highlights a contracting market over the forecast period with an average annual decrease observed over five years.

Future trends to watch for:

Potential shifts in travel behaviors impacting online purchases.
Expansion and improvement of digital infrastructure or user experiences might alter these projections.
Changes in consumer preferences or economic conditions could influence future forecasts.