In Aquitaine, the percentage of internet users purchasing travel and holiday accommodations online is projected to gradually increase from 2024 to 2028, starting at 49.38% and reaching 51.54%. This steady annual growth reflects a growing trend in the use of digital platforms for travel bookings.

Year-on-year growth rates suggest a relatively stable market uptick, with an average annual increase, or compound annual growth rate (CAGR), of approximately 1.06% over the five-year forecast period. This indicates a consistent rise in consumer confidence and reliance on online travel services, building upon the market status in 2023.

**Future Trends to Watch For:**

Rising consumer preference for seamless digital booking experiences.
Emerging technologies like AI and machine learning enhancing personalized travel offerings.
The potential impact of economic factors on discretionary travel spending and online purchasing behavior.