The production value of advertising and market research in Switzerland is projected to see a steady decline from 2024 to 2028. In 2023, the actual production value stood at 3.33 billion euros. Based on the forecasted data, the value in 2024 is 3.29 billion euros, marking a year-on-year decrease of 1.2%. This decreasing trend continues with 3.25 billion euros in 2025 (a 1.2% decline), 3.21 billion euros in 2026 (a 1.2% decline), 3.18 billion euros in 2027 (a 0.9% decline), and 3.14 billion euros in 2028 (a 1.3% decline). Over the five-year period, this results in an average CAGR of -1.2% per year.
Future trends to watch for:
- Technological advancements in digital advertising and market research tools.
- Increased emphasis on data privacy and regulation compliance.
- Potential economic factors influencing advertiser budgets.
- Shifts in consumer behavior impacting market research methodologies.
