The forecast for advertising and market research output in Norway shows a consistent upward trend from 2024 to 2028, starting at 28.08 billion NOK in 2024 and reaching 30.63 billion NOK in 2028. The growth trajectory suggests a year-on-year increase, with a 2.3% rise from 2024 to 2025, a 2.2% increase from 2025 to 2026, a 2.1% jump from 2026 to 2027, and another 2.1% rise from 2027 to 2028. The Compound Annual Growth Rate (CAGR) over this 5-year period stands at approximately 2.2%, indicating a steady expansion in this sector.
Looking ahead, key trends to monitor include the impact of digital transformation, the integration of artificial intelligence in market research, and potential shifts in consumer behavior due to economic factors. These elements could significantly influence the advertising and market research landscape, driving innovation and creating new growth opportunities in Norway.
